Like, is there any right rules or anything with that, that sort of thing?

Yeah, definitely.

There's like, there's so many, um, different videos that you can actually produce for, like, every stage of the journey, which we can, like, we'll definitely get into, um, a bit further on.

But yeah, I definitely find, like, the main issue that businesses, like, can often assume that customers already understand what they're doing.

So that's, you know, that's where we come in and we help them to refine their message to make it a lot more accessible and easy to understand for everyone.

Um, I think, like, for example, like one area that's really easily overlooked is, like, for, or personally for me anyway, like product setup.

So, you know, I still find that, like, so many, like, products will still rely on, like, massively long written manuals or, like, PDFs.

But could you explain what makes a good explainer video? Like, what, you know, what would good look like from a best practice point of view?