but my brain's always making connections.

You're on, and connections are the right word.

First, I want to make sure that I give that quote to the right place.

The person who did the work on the 15 cigarettes a day was Julianne Holt-Lunsford, who is one of the leading researchers in loneliness and connections out of Salt Lake City.

And she's an academician, did the work, and she showed that all-cause mortality is increased by up to 26%, guys, no joke, from loneliness, folks who are homeless.

chronically lonely.

And Dr. Murty was, you know, in his, a lot of work and all of his kind of presentations and work, he quotes that a lot, that source.

Like if we're not meeting in those other spaces, the gym is, then do you have any thoughts? And I know I'm kind of putting you on the spot here, but do you have any thoughts of ways that we can support men in ways that feel aligned to what their needs might be as they're experiencing loneliness?