How do you approach actually measuring the success for these community-led events? Because I know you mentioned, obviously the way that you do it is never kind of coming from like a profitable space, but do you have something internally that you would look at those community events and say, this has actually been a success?

I think everything you do, any kind of marketing activity, you have to have some kind of objective.

What are you trying to achieve? Is it you're trying to build your association or your equity in some way? Is it that you're trying to position yourself into a slightly different market? There has to be some kind of objective.

So with everything that we do, we always have a set of KPIs.

Those KPIs are never driving sales.

It's never driving traffic to the website.

They're not bottom of funnel metrics that we're tracking when we plan and think about events as a business.

So we'd love to know how you ensure the voice of the customer feeds into your decision making at FreeSell.