Do you mind if we reschedule? And I was like, of course.

Yes, no, it was very nice.

I mean, after the Business Book Awards and the, you know, the women kind of being That's kind of success of the getting more women to write their book project.

My colleague who had worked with me on setting up a kind of a network for women decided that she would nominate me for a King's Award.

You don't know what you're going to get.

You just have to kind of tell a story.

get the evidence, show that somebody has achieved something and get lots of supporting documentation, like people writing letters and saying, yes, you know, Lucy helped me write my book or whatever.

I know, I know.

Okay

... a, a new kind of publishing company specifically for entrepreneur, um, uh, and expert authors.

And then, um, I was asked to start the Business Book Awards, to be the founder and the face of the Business Book Awards, and that was a really interesting thing to set up.

A whole ...

I, I didn't know whether that would be something that the business book publishing industry would get behind, whether I was, you know, putting my head above the parapet and it would kind of get [laughs] shot off 'cause nobody would be interested.

Um, but as it turned out, it was.

Luckily, it turned out to be, um, you know, pe- authors and publishers did want to have an award for that kind of book.

Mm.

It cannot

read your mind.

It does not know your experience, your business experience, your wisdom, your case studies, your personal stories, all the links that you make when you're talking about your business, when you're selling to your clients and all that is what goes into your book.

So if you start asking it to write me a chapter on the first stage of my model, It doesn't have a clue.

It'll come up with, you know, all sorts of maybe good ideas, mostly not related to you at all.

So it doesn't even do that.

Book magic, you can't say to it, you know, write me a chapter.

So what were you awarded the MBE for?