The N- NPS scores with your wholesale customers, what, what would you say are the really important points to getting a high NPS score? What's resonating with your wholesale base?

I, I guess first I would say that responses are really important.

So, so to begin with, if we, if we put an NPS score out and we're, and we're getting low responses back, that's a really good sign that there's a bit more work that we need to do with engagement with our, with our wholesale customer base.

You know, obviously an engaged customer is, is what we want.

So, so first of all, we've gotta make sure that we've got that base, really good base.

But in terms of what wholesale customers are looking for, they are looking to their roasteries to help them innovate.

So support that's kind of beyond the fundamentals that roasteries have, have been doing for 10, 15 years in the UK.

What, what are you seeing there out there today in the marketplace today that maybe wasn't there or is different from a decade ago or, or even five years ago?