Will you say it's the hospitality hum?

So I think that there's a lots of different ways that people are finding us these days, and a lot of it is on social media, how they get to your website, kind of what's the vibe you're trying to create.

Is it, you know, unique, hip, edgy, or is it stately, historic home, or is it all about nature? So making everything match, and then, like when they arrive on your property, is it, the name of your company, Steve, Frictionless, like how can we make it really understandable where the driveway is with good signage? When they get out of the car, is the lighting good, and then the signs to where they should enter? And then how is it laid out? Is the check-in s- smooth and easy, or do people walk in and are they confused? Because we have unique properties, need to really view it from the guest's side.

You know, I always say, like with housekeepers, the best housekeepers are the ones who take 10 seconds to turn around and look at the room and say... like look at it from the guest's eyes.

Does this feel warm, welcoming, or does it just feel cleaned? So there's so many touch points you can really upgrade, shall we say, compared to a larger property.

And so, any, any war stories of anything? Or if not, you know, what do you suggest to your clients? Like, "Here's how I want you to deal with that," right?

Right.

I would s- say, so one of the things I learned, and, you know, back to learning the hard way, is a genuine apology is...