It- if it grabs you by your heart, it's doing its job, right?

Yeah.

Look, I mean, AI as a medium, uh, is new.

Uh, it is politically charged, and I think many people watch these videos, and they rapidly make mental models to try and understand them and slot them into a partisan political camp that they already belong to.

And so the reaction that we saw from the video yesterday was really split along political lines.

Build Canada is a non-partisan, uh, organization, uh, so, so we, you know...

The messages we put out are fundamentally focused on, uh, pro-growth and what is needed in order to, uh, build more quickly and more ambitiously in Canada.

Is that, was that the goal?

C- can you unpack that a little bit? I think it's a really interesting perspective.

It's such an important topic, and I think that, you know, this, you know, how Canada positions itself on AI and how we, um, you know, whether we, uh, go for gold or aim to win, a lot of that actually does come down to trust and public perception.

And there is this 79%, uh, figure in, uh, the piece we put out over the weekend.

So 79% of Canadians, um, you know, don't trust AI.

People want higher taxes on companies that use AI, um, to replace workers.

Um, you know, there's a, there's a whole, uh, bunch of anxiety out there.

Um, but I, if you look at that anxiety and, and really think about where does that come from, I don't think that that is an anxiety about how AI works.

So talk a bit about what you think we ought to be doing and perhaps what the, the government did or did wrong as part of its strategy.