The house itself is run by Casa Ideale, a project by the hospitality studio We Are Ona, whose founder, Luca Bronzato, built his career staging pop-up restaurants before switching up to a year-long project.

We created a, a Casa Ideale, which is a, a project, a cultural hospitality, a curated hospitality project, where we bring together, uh, architecture, because we took over this, uh, this incredible, uh, house, uh, from the '70s.

We are in Arles.

We bridge this idea of being in a house, being welcome in a house, uh, with, uh, gastronomy, of course.

So we have a chef that is curated for the season.

The guests can stay, and during then stay and during the ...

They, they, they, they sleeps there.

That instinct, the door, the room, the small details that add up to a memory, is exactly what he's brought to Villa Bank, just in an entirely different shape than anything We Are Ona had ever built before.