In the meantime we're investing in all sorts of bottles and pills and building up that shelf of supplements and then not actually taking them because taking lots of pills is a nightmare and there's just so much confusion and overwhelm and we just thought there must be a better way for women to support their health that's kind of easier to figure out what we need and then for there to be better products designed for the female body.

then for me when we first started or just before we first started talking about this i was running a private members club in la and i remember being on the roof one day and there was a guy hooked up to an nad drip with one arm and a martini in another and sharing a conversation with his buddies and it was almost like this big flex each person sharing how many pills they were taking for their health and wellness stack and I was just looking going is this the future of supplements it's just getting out of control and I remember going to get my bloods read not because I was particularly concerned by something but I just thought You know, I do want to start thinking about future proofing myself with supplements and I really didn't know what to take.

And so after getting my panels done, I enthusiastically went off to Air One or one of these places and dropped a lot of money for all of my supplements.

And then very quickly, two weeks later, as I'm sure many people have the experience, I just couldn't keep up the routine and half open jars were banished to the supplement graveyard.

And that's really where I just thought, God, it'd be amazing if there was a one simple solution.

And when we were having this conversation, we just all felt the same.

I certainly couldn't take pills.

So it's typical little Irish network.