But when did you make the switch from working with high street brands to doing your own thing?

Yeah.

So at the start of 2023, I'd got a brand new job, a senior role in a fashion and they call it a supplier.

So essentially I was designing for lots of different brands under one supplier.

And I was like, oh, amazing.

I've worked so hard to get to this senior role.

But I always had this kind of feeling in the back of my mind that I wanted to do my own thing.

When women step into your studio space and they're coming in for stylist support and design, what is it that you're seeing about their concerns and worries? How do you navigate all of the different things that we hold about our bodies? And you use the word empowerment, so your service is all about that.