And I want you to share with us, if you will, what does that evolution mean to you? And what are your immediate priorities as chairman and group CEO in this new era?

Yeah.

Yeah.

So I think, you know, we definitely started off as a TAMP.

It was the original founder's idea, which was to help advisors convert from commission-based to fee-based and then provide the capabilities to implement the investment decisions, right? That's turnkey asset management platform for those that don't know what that stands for.

But I think we've held true to exactly what the founders were doing.

We listen to our advisors.

So at the recent AssetMark conference, Beyond the Noise, which, by the way, I thought was fantastic, the core theme was what specific resources and operational capabilities is AssetMark deploying right now to help its advisors cut through the industry noise and grow their practices organically?