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Lorraine Howell

Lorraine Howell

Public speaking coach and instructor at UW Foster School of Business; author of "Give Your Elevator Speech a Lift!"

Jul 16, 2026

4:52
because you worked in tv and you understand if if you don't catch somebody in the first three seconds you don't get ratings you don't get paid so i love because i come from radio it's the same thing there's this urgency to say something important quickly so talk to us about that
5:10
my boss always said especially when i worked in news i worked first on a talk show and then after that the last five or six years of my career i worked on a news program a morning news show in the Bay Area of California.
5:23
It was similar to the Today Show and Good Morning America.
5:26
In fact, we got ratings.
5:28
Sometimes we beat them in the morning.
5:30
So it was a really high quality show.
5:32
And my boss would always say, if it's not news, make sure it's interesting.

12 MINS LATER

17:32
Let's just stop overthinking it and start podcasting.

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