So tell us, tell everybody that's watching, I know what you do, but tell everybody else what you do.

Yeah.

So at Evergreen, we are a, uh, barter agency or trade agency.

Today they call them principle-based buying, so there's a def- a bunch of different ways you, you can call it these days.

But what we do is we focus on clients' assets who are depreciating to try to secure them as clients, and then we translate that into media and buy it on a value basis.

Then we can convert it to them for value for our clients.

So typically, the model f- focuses a lot more on the media side of business, inventory around, you know, the big publishers in the world or other media suppliers.

What are your thoughts on why that's happening?