So I would probably,

one of the first skills I would do is your brand voice.

And the reason that I would go with brand voice is because that's what's going to improve the outputs that come out of what you're creating that is going to sound more like you.

And because everyone's going, oh, that sounds like AI slop.

And that's because they haven't trained it well enough.

So if you can train it and create a skill that is different able to speak in your brand voice, that's going to be a great start.

But then I would kind of say, okay, now we need to take a step back and go, what are those repeatable tasks that you're doing every single day that are completely mind numbing, zap the joy out of your life that you'd quite happily never do again.

Can you tell how much I hate doing socials at the moment? What sort of skills could we create to help us make social media easier in a small business?

How did you get into AI?

Well, I suppose it all kind of started back when I started my digital marketing agency back in 2011, and so I originally set that up around the time that social media was, you know, becoming a thing.

And it was originally just to teach people how to use social media in their business, and I did that through courses, workshops, and I had a conference at the time called Click Engage Convert.

And that evolved into more of teaching all of the digital marketing strategies as things evolved, and I've always been one of those people that are evolving with the market, and I've always been passionate about teaching people how to do their own marketing, 'cause I really think there's so much power in being empowered in that way.

But what actually happened is I had all this constant pressure from people who were saying, "Yeah, that's great, but could you just do it for me?" And at some point in that journey, I kinda caved and became like an accidental agency owner that was offering the full suite of all the digital marketing things, and to be honest, I really didn't like it.

And then what happened when COVID hit is that my workshops got shut down, my conference got shut down, and I pivoted my conference to become the Click Engage Convert Academy so that I could support businesses 365 days of the year, rather than just the two days of the conference.

So that was a major positive.

That's great