Sure.

Right? I mean, book sleep versus this is, this is where you gotta play, right? And what the AI search tools are looking for, they're looking for authority, and they're really looking at your Google business profile and looking at reviews, and they're looking at your LinkedIn business and LinkedIn personal.

Those are sending very high authority signals.

All of these social media posts, "Oh, I've got so many followers on TikTok," or this or that or Instagram, those aren't ranking as highly by the AI.

They're not considered as trustworthy with respect to domain knowledge and authority.

Podcasts like you, you've got this podcast, that helps your, uh, authority level tremendously, especially because you talk about the same sorts of things.

You talk about testing.

You wanna have a clean purpose for each of these announcements from each location.