So to start us off, like for people who may not have come across your paper yet, could you tell us a bit more about what it is you investigate and how you go through and do that?

Yeah.

So if you're not familiar with grit, which many people in consumer psychology research are, grit is this idea of passion plus persistence towards your long-term goals.

So consistency of interest, perseverance of effort.

And usually it's looked at in this trait kind of way where it's like a personality type of trait.

And we were interested in what happens when you manipulate it at the state level, when you make it malleable, right? Because I was watching TV, right? I see Nike does a commercial and I think, oh, wow, they're really, you know, showing these people running.

They're working really hard.

paper.