How do you align your product, creator, content, and marketing teams to make sure that these channels are actually working together rather than separately?

Over the past year and a half, we have invested heavily into growing our internal TikTok team and reorganizing a lot of our marketing team to be very TikTok shop focused.

We've shifted innovation to be TikTok forward innovation.

We're focused on actually what is going to work on TikTok first.

That's driving our innovation.

So we're also leaning into innovation with products that have a very forward visual appeal.

So we're doing things that we know will work on TikTok that are visually appealing and efficacious.

How do you take a post that's already working and turn it into something that keeps driving results over time?