Right now it's like, "Hey, how do we drive net new customers or convert net new customers?" And so I just would love to understand from your side, it's just like, what are these keys to success that you're seeing right now from an acquisition perspective? Are there any important strategies maybe that marketers need to consider?

Yeah.

I think a, a big one is really emphasis on brand awareness.

So oftentimes we get new merchants that come and are u- utilizing AdRoll, and they're all about retargeting cart abandonment, to your point.

And we really push them to, to focus on setting up brand awareness campaigns.

You know, I think companies don't realize when they cut their investment in brand awareness, that it often takes double the time to recover from that.

So we really want their-- having that budget up top to, to fill the lower part of the funnel.

How does like, uh, social ads fit into this, or email and SMS? And I don't know, I'm just curious on what other things you can do.