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Liz Szporn

Liz Szporn is a Senior Guide at Profit First Professionals, co-host of the Grow My Accounting Practice podcast, and host of The CEO Sisters' Road Trip podcast with her sister Sarah Trueman.

May 15, 2026

The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals

The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals

Stand Out in a Noisy World with Unique Client Experiences with Liz from Profit First

May 15 · 43m

Michelle WeinsteinHOST
20:30
Yeah.
Liz SzpornGUEST
20:30
And, and, and we know it's this necessary evil.
Liz SzpornGUEST
20:33
We have to do it, but how can you stand out in that space? And so early on, you know, they download your lead generator.
Liz SzpornGUEST
20:41
So let's say you have a checklist, and they download the checklist, and they're like, "That's great." Now you have their email.
Liz SzpornGUEST
20:47
How are you going to ke- you know, keep that attention? And so I look at it as the, the, you know, before they're clients and then after they're clients.
Liz SzpornGUEST
20:55
And so the before they're clients, how can you personalize that? Well, put your face in there.
Liz SzpornGUEST
21:00
We talk a lot about using the tools that we have.

12 MINS LATER

Michelle WeinsteinHOST
33:04
What's a pod?

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