Why do you bother selling advertising?

Annoyingly, you do still have to sell some ads sometimes.

So my business is about 50% customer revenue, and the other, it's two quarters, a quarter client partnerships, I would call it, rather than advertising, and then a quarter is the GHI.

And what we've learned is, you know, the artists formerly known as magazines, right? We all know that that means a lot of other things than just a print magazine.

But we can't win if we go out thinking we're going to sell media.

That's not a winnable game because we can't win on reach.

We can't win on speed.

There's definitely worse ways to

It's near our office.

And it's huge, and it's beautiful, and it's got massive kitchens and a room full of washing machines and a, a kind of vacuuming room which has got all different types of flooring.

It- it's, it's amazing.

It's not like anywhere else you've ever been, but it is out near Heathrow.

So when we created our, um, three- tiered membership proposition, um, of which the top tier involves, um, a regular book club, um, where you come in and you meet the author and we give you a glass of wine and you all enjoy getting together, and a lot more sort of high-frequency, high-touch, come and be part of it, um, interactions with us, and the opportunity if you are a VIP member to be a tester for the Good Housekeeping Institute, which is the thing everybody wants.

Um, only having a sort of, um, a hosting space at Heathrow was a bit of a problem, because it's a schlep to get there unless you live in, you know, West London.

Um, and so we were, uh, thrilled to be able to invest in our amazing offices here where we are in Leicester Square.

And Liz?