Could you tell us a little bit about the details of this and how exactly this came to be?

Absolutely.

As Pioneer closed out our 100th year anniversary, you probably heard we celebrated for the last 365 days, a big one for our brand and especially based here in Iowa.

We were looking ahead and really thinking about how do we continue to support farmers and farm families, for generations to come as we kick off this 101st year as a brand.

And so as we thought about what mattered most to us, we really were grounded in the fact that farmers make this brand what it is today.

And they have made it what it is for the last 100 years.

So if we really want to make an investment, we need to do that in the rural communities that we support.

And how did that partnership with Chris Jansen come about? I mean, that's obviously a big thing to get a big name on there to not only kind of have the ability to help raise money and awareness, but that name recognition that can help kind of get things rolling.