Let's start off how I always start every podcast, which is asking you to share a little bit more about you, your story, your journey and ultimately what you do.

Sure.

So after about nine years in corporate and a brief little stint as a frontline police officer, I had this burning sense and knowing that a corporate career just absolutely was not for me anymore.

I was continually seeing issues I wasn't allowed to fix.

And I felt so trapped in this perfect little career that I built for myself, which, you know, we've all been told that this was the ideal and we were supposed to be going out there and reaching for.

But I was freaking miserable and I just needed out.

So I left this big global role and began building my own business in the middle of incredibly fresh grief and chronic illness diagnosis.

yeah exactly that let's talk about emotion because i feel like emotion plays a massive part in messaging doesn't it what