They miss signals.

Yeah.

So as you were talking, it's like, oh, okay.

Well, I mean, it's about creating a culture of philanthropy here at the organization.

And again, I'll give you just a brief, great story.

So I'd been here a couple of years.

One of our house mothers, a paid staff person, got a call and somebody wanted to come in and buy Christmas gifts for everybody.

But how does a CEO become more comfortable and authentic in donor relationships, when they feel like it's being transactional or sales oriented?

Lisa Wood, one of Lauren's friends from high school, remembers Lauren calling her.

I answered the phone, and she said, "It was him." When she said it was him, I'm like, "What are you talking about?" And then she said, "It was Eugene." And still at that point I'm thinking, "What are you talking about?" And she's like, "Eugene.

Eugene killed my mom." And [sighs] woo.

I still, I still cannot, um...

I just still can't wrap my head around that.

[pensive music]

Lisa Wood, one of Lauren's friends from high school, remembers Lauren calling her.

I answered the phone, and she said, "It was him." When she said, "It was him," I'm like, "What are you talking about?" And then she said, "It was Eugene." And still at that point, I'm thinking, "What are you talking about?" And she's like, "Eugene.

Eugene killed my mom." And [sighs] woo.

I still, I still cannot, um...

I just still can't wrap my head around that.

Once Lauren Prieer learned about her mother's death, her first call was to her best friend, Lisa Wood.

I've never heard that tone in her voice.

That's gotta be one of the most unfortunately memorable but defining moments of my life.

Yeah.

What could be more traumatic, you know? It didn't make sense.

It still doesn't make sense.

Your mom must have taken these pictures.

In the mid '90s, she said, Eugene was questioned about an assault on a woman on a neighborhood path, but she and Lauren were so convinced it couldn't be him that they personally vouched for him.