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Lisa Witter

Lisa Witter

American entrepreneur and author

Oct 29, 2026

JoelHOST
28:08
horizon-free, basically, what is the horizon-free innovations?
28:12
Yeah, I mean, I don't know that I have horizon three, but I have some horizon two examples that are happening.
28:17
But the fundamental frame, I want to be really sure, and I think this is so important for any of us that, I don't know, try to be like hope merchants.
28:26
because I think if you're not, it's a bit difficult, is we shouldn't be surprised that our democracies are under strain.
28:35
Like, of course they're under strain.
28:37
Like our whole idea of expectation of speed change, like once I can use my phone to get food in 15 minutes, And our institutions, you have to wait.
28:46
I mean, I'm sitting in Berlin and the Pergamon Museum is going to open again in 30 years, like 30 years.

15 MINS LATER

CarolinaHOST
43:31
Amazing.
18:09
It's, it's, it's, it's always been so full of conflict, you know, like is it, or a branding problem, let's say, is it going to attract the good people? Is it, is it a dirty word?
18:19
Well, I just, just to first principle, like one of the things you said, and then let's get into this, this question.
18:26
Um, cause I think it is the most important question right now I'm tackling.
18:30
um, is do we optimize our life for easy or do we optimize it for satisfaction? And, um, I've chosen a path of looking for satisfaction.
18:42
Um, I think part of that comes from being an athlete that if you ever want to win, it's, it's hard and painful, right? Like it's just hard and painful, but the satisfaction is really good.
18:51
So I just worry that the easy and happy are two driving us versus, um, the mud and the lotus, right? The duality of what is life and then this notion of hard work is satisfying.
19:08
Nothing I've ever done that's been satisfying to me hasn't been a lot of work from parenting to building companies.

27 MINS LATER

46:12
So if you were to think about the range of leaders you've sort of acknowledged in that Hall of Fame, what are some of the common themes amongst them that you think make them great leaders or great politicians?

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