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Lisa Roser

Lisa Roser

Founder & CEO of FiftyFlowers, the first farm-direct online floral retailer, and founder of Farm Exports. Known as The Flower CEO.

Aug 6, 2026

5:21
How do you, how in the world, how does that work? Like what's the logistical side? How long are they in transit? What do you have to do to protect them? Like for someone who's a total noob, how does that work?
5:32
Let's start with if you order flowers from your local floral shop, which I'm a high, like there is, we should be supporting our local flower shop.
5:43
And those flowers can be up to 14 days, minimum of 14 days old.
5:49
The traditional chain of distribution is it takes that long to get into your hands as a consumer.
5:57
So flowers, first off, you know, there's a lot of science behind flowers.
6:02
Every single flower you see started in a laboratory tube to where we genetically modify the flower for longevity.
6:10
In fact, fun fact, flowers don't smell anymore because if you keep the scent in flowers, it will decrease the vase life.

41 MINS LATER

47:09
How's your 2024 been? Are you seeing similar things? Is there anything that you've seen, like any kind of encouraging sides of things, lessons you've learned from it? And just in general, how's it treated you? Because I know it's been a hard, challenging one for a lot of

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