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Lisa Petr

Lisa Petr, the AI VisAbility Coach — Comox, BC-based consultant helping businesses, entrepreneurs, and nonprofits become visible and recommended by AI tools like ChatGPT.

Oct 27, 2026

GiftHOST
11:03
Okay,
11:04
so in the last two weeks, there has been massive changes.
11:09
And in the last month, there's been even more.
11:12
So you cannot put links at the bottom of your social media posts for Facebook.
11:19
Instagram, and LinkedIn now.
11:21
It actually penalizes you.
11:22
The AI agents penalize you and will drastically drop your reach.
GiftHOST
16:12
What does a business website need to communicate clearly so that both people and AI system can understand what the business does, who it serves, and what makes it different?
AmosHOST
2:39
How is AI changing the way people discover businesses, products and services online?
2:45
Absolutely.
2:47
So as I said, AI agents are not like the old web crawlers.
2:50
The old web crawlers looked for keywords on websites and social media posts in order to find you or blogs and articles.
2:59
AI doesn't think like that.
3:01
AI thinks like a human.
3:03
It wants to see what your outcomes are.
AmosHOST
6:11
Which of these do businesses most often overlook and why?
11:17
How can business achieve online, uh, presence and remain, um, relevant even when they discover that AI, they are lacking behind AI?
11:26
Right.
11:26
They need to make sure that they have the six pillars of visibility on their social media and their website.
11:32
So they need to go to their website, check all their headings, make sure everything's clear and simple.
11:38
And you do not lead with products and services first.
11:43
A lot of companies, because of search words, would lead with, "This is my system, and then you'll get your outcome," or, "These are the ingredients which will give you this great outcome." AI will avoid you completely if you do that.
11:57
You need to say, "If you are looking to not get a cold during cold and flu season, I can help.

7 MINS LATER

19:33
How did that come about? How does that work together to help AI understand a business?

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