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Lisa Materazzo

Lisa Materazzo

Sep 24, 2025

22:16
Can you comment on that?
22:18
Yeah, you're exactly right.
22:19
And there's a I'm very much a type A plus personality.
22:23
So I'm all about getting things done and marching forward.
22:27
But you're absolutely right.
22:29
There are times when lifting the burden, the extra burden of making a decision in the moment was necessary.
22:39
And on many occasions, what I did or members of my team did after listening in those group settings, following up with a one-on-one and actually going to that department lead.

27 MINS LATER

49:31
Could you talk a bit more about phase one, phase two, phase three, and what you're looking for in terms of success?
15:20
So Lisa, how do you think about purpose? How do you talk about purpose? How do you define purpose in the Ford Motor Company?
15:26
Yeah, I think the way I think about purpose is probably more aligned with the definition that you read, kind of this higher order of existence.
15:37
The way we think about it at Ford is really our values or our core equities, which we have defined as part of our brand strategy.
15:45
You know, trust, community, capability, passion.
15:48
Those are, they're so true and authentic to the brand, what we have been, what we will continue to be.
15:56
for the next 120 plus years, I think that's really the only way it works.
16:01
If you approach it from the perspective where this is our purpose, we're going to define our purpose and we're going to assume and tie it to business results, I think that can ring hollow.

16 MINS LATER

32:45
And that's kind of the reverse of what we've been saying, isn't it?

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