Very

cool.

And my one way, I always say as a brand owner, it's always challenging because we're constantly having to make content, right? Believe it or not, I could go on to TikTok now.

Instead of making my own video, I can ask TikTok, like, hey, here's an image.

Turn this into a video.

Boom.

My image is now a video on TikTok.

And every once in a while, I'll still go to Google.

And so it's really, really important to stay in alignment with if I'm asking somebody else to do something, then I think it's really, really important that I've either done it or that I'm doing it myself.

So Lisa Lane with Ritz-A-Roo.

I think when you can connect personally to people online, that's the key to really competing.

And then when you grow on TikTok, guess what? They want it delivered the next day.

So they go to Amazon and they purchase it.

And then the Amazon algorithm will reward you because you're sending all this external traffic in.

And next thing you know, your product is number one in that category.

season 16, episode 10,

and we got Lori Greiner's golden ticket.

And I don't know if your listeners are familiar with what a golden ticket is, but Lori basically gives one golden ticket per season to a product that she thinks is a standout, that has potential.

And we won it.

And honestly, we were targeting her going in.

We're like, our shark is Lori.

But we weren't going to say that prior.

And how did your business change after you were on Shark Tank?

Lisa, what was the one decision that you made that changed the trajectory of your business?

Well, gosh, there are a lot of them.

I think we have more than two, but the one that really stands out to me, which was really tough, was jumping ship from our original manufacturer.

And as you know, you guys being in IP, how important it is to have a great manufacturer.

Well, our first manufacturer, we kind of stumbled upon.

I had no background in manufacturing.

We took whoever was available.

no.

What was your next move?

Yeah, well, the next move was, is this something that is viable, right? I had no idea.

So I thought before I get into like trying to find a supplier, How much could it could this be a business? Right.

The more I did research, like I said, 180 million households.

I'm not the only one with the problem that I dove in.

I actually got a book.

It was called The Mom Inventors Handbook.

And so do you remember your first sale?

Mm-hmm.

So imagine if you have a shower but you have no handheld attachment.

You wanna rinse your shower walls or bathe your dog.

How have you done it in the past? You, you fill a bucket over and over.

Time-consuming.

It's messy.

So we thought up a way to solve that problem.

Mm-hmm