So what else can you tell us about this customer journey and what are the stages?

What it comes down to is if we chunk up, a customer journey has three distinct phases.

You've got prospecting, conversion, and fulfillment.

So there's three overarching stages that a customer is going to pass through.

And then when each of those.

So in prospecting, once you've identified who your ideal customer is, because you cannot have an ideal customer journey if you haven't got a specific avatar.

You may have more than one, more than one product or service.

And how big is your team right

That's a good

answer.

Getting out of my own way a lot of the time.

I'm very blessed to have an incredible team and C-suite around me where We have a policy of straight talk.

You get to kind of say anything.

It doesn't come from blame.

It doesn't come from making the other person wrong.

What's the biggest sort of myth do you think about running a business that people think?