
Lisa Ascolese
Lisa Ascolese, aka "The Inventress," is CEO and founder of Inventing A to Z, a product development company helping inventors take products from concept to market on QVC, HSN and retail.
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Oct 10, 2026
From Napkin Sketch to QVC: Lisa Ascolese on Inventing the Right Way
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32:59AudleyHOST
Yep.

Lisa AscoleseGUEST
And, um, I would put my hair up in a sock, right? Designer sock, very pretty, makeup bun on the top of my head.

Lisa AscoleseGUEST
And every Sunday, without fail, somebody would say, "Wow, that's really nice.

Lisa AscoleseGUEST
Where'd you get that?" I'm like, "If they only knew it was in my top drawer, in my top sock drawer [laughs].

Lisa AscoleseGUEST
And then after, I don't know, 10 times, the light bulb went off, right? And next person I said, "Okay, this is crazy."
10 MINS LATER
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43:03AudleyHOST
You know, I'd, I'd love to, uh, m- maybe sort of a, a bit of a l- legacy question here for you, but when, you know, when, when you, people look back at your, your, your work sort of decades from now, um, what impact do you want them to remember most?
How to Build Step by STep without Burning Out
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Marc HaineHOST
Tell us a little bit about what your book's about, how we can apply it, what we can expect if we bite the bullet, go to Amazon and pick it off a shelf.

Lisa AscoleseGUEST
So The Inventress' Guide to Inventing the Right Way: All or Nothing covers everything, or h- thank you for the beautiful picture, from starting your business, starting your product development, s- naming it and claiming it.

Marc HaineHOST
... what those steps look like? Like, what can people expect if they wanna start moving their ideas forward? How can we help the audience fill in a little bit of their knowledge gaps today?
254. The First Steps to Inventing & Launching Your Product with Lisa Ascolese
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Angela MasciulliHOST
i know i love holding up that mirror to guess because we don't take that time to really think about all that we've accomplished to sit in the seat together and i i'm in awe of my guests and i can't wait to dive into your story and what you're doing So why don't we just start at the beginning and tell us about how that moment where inventing stepped into your identity and you became the inventress.

Lisa AscoleseGUEST
I have been an inventor since, I believe it's in my DNA from the day I was born.

Lisa AscoleseGUEST
But as a kid, I have to say I was born in London, raised in Brooklyn by West Indian parents.

Lisa AscoleseGUEST
Anyway, so the whole raised in Brooklyn thing I think has a lot to do with The innovation and just being able to be full of insight from being around so many different people.
7 MINS LATER