Tell us a little bit about that.

Oh, that feels like a million years ago.

Um, so when I was in high school, my father was diagnosed with Lou Gehrig's disease, uh, which led me to research neuroscience and ended up doing my PhD in neuroscience and cell biology, but also was very interested in like the history of addiction in my family.

Like my dad smoked until the end.

So with Lou Gehrig's, you lose your ability to breathe basically, but he was dedicated.

And I often think about how, how would I have convinced him of new products? So yeah, studied neuroscience, studied neurodegeneration, so Alzheimer's, Lou Gehrig's, Parkinson's, and then I moved into scientific communication.

And it's like, how can we who understand science have the biggest impact on communicating real risk to people.

What are the most critical chemical or physical parameters you analyze and why are they important to consumers to understand?