But are you kind of like more confident with each one because you're getting the recipe dialed that much more?

Yeah, that's.

A great question.

I think I've said for a long time, the hard part is not opening stores like the physical part of opening a store and the whole if you build it, they will come.

That's it's not hard, I guess, for me, because we do have a pretty good formula down.

I think what I'm going through right now that is so difficult is the proverbial letting go of the vine still and learning what kind of CEO is.

I am I am or I'm supposed to be trusting, you know, the rest of the team to take things on that I've always been so, so much a part of.

What's your latest obsession in terms of that?