Could you give us a bit more information in terms of HairLab, in terms of the objectives and what you're aiming to achieve?

I think of HerLab as an ecosystem.

If you were in an airplane looking down at the two rural areas where HerLab is located, there would be a lot of green around, a lot of trees.

And then you're going to see these beautiful colors, sherbet colors, and they're repurposed containers.

And one of them is a tech hub.

One of them is an area where the girls learn plumbing skills.

Another is an area where they learn electrical skills.

So how did you go about navigating that challenge?

What have you seen changes when a girl who's once seen only as someone in need begins to see herself as someone with responsibility, influence, and something to offer?

they become leaders.

So they go from, and we used to use the word beneficiary, but we don't use that anymore.

We call them participants because it's more lifting.

But a participant in our program knows from day one that they are going to be the mentor of a young girl in the future.

They are gonna be a benefactor in the future.

So that's already programmed into them.

Have you learned what... change actually happens without reducing it to outsider judgment or like simple awareness campaigns? And how do you bring communities outside of the mentorship group and the girls and the participants that you're working with to try to raise more of that systemic change that we'd love to see in the world?