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Linda Boff

Linda Boff

Former chief marketing officer of General Electric

Aug 27, 2026

JackHOST
61:52
Has that been weird for you? Has it made you like reconsider or think about things that you did when you're on the brand side that you didn't realize maybe were different now?
62:03
So much so.
62:04
So I think all things considered, I was a pretty good client.
62:08
I guess my agency partners can tell you one way or the other, but I thought I was a pretty good client.
62:13
What I've come to realize is there were too many times where I didn't give a quick enough yes or a quick enough no.
62:22
And I now understand the pain of a slow no.
62:26
And it's pain.

7 MINS LATER

GinoHOST
69:13
Do you think that will be here to stay or they'll realize influencers are not as good creative directors as the agency folks?
16:13
Thank you.
16:14
Well, I'll take the opposite of David.
16:18
I found it hard.
16:21
And what I found hard was getting to what really mattered.
16:25
Because there's so many things you can say.
16:27
You know, this is a career achievement.
16:30
It's not about a single piece of work or, you know, a single job, right? It's what you've learned and what do you want to impart.
19:16
So could you talk a bit about that person in your life who you chose to be your lead letter and what they mean to you and how they've inspired you?

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