I've been hooked ever since on what separates the ones who just hang on from the ones who use the chaos to change the game.

From the story side of my brain, a downturn is the x-ray of character.

It wipes the buzzwords off the whiteboard and leaves the person.

I know that sounds dramatic, but the stakes really are that high.

Courage, foresight, those impossible trade-offs in a room that suddenly feels way too small.

That's the work.

I keep returning to story.

In a crunch, a leader becomes the narrator of reality.