How do you balance that? Like what kind of partnerships work well? Yeah,

I think consumer relevance is, I think, the most important, right? Because if we do show something on our website or in our stores that has really nothing to do with consumer electronics or the moment in time that the customer is in the store, then, of course, customer will check out.

But we are lucky that we have a very vast assortment of consumer electronic products that we can connect to all types of other brands.

So we do try to really find that link.

What is the relevant hook that we can make so that it really becomes also an added value for the customer.

We did last weekend a really fun event together with a pet food brand.

Just Russell, because it was World Animal Day, of course, last Sunday.

Yeah.