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Libby Lauer

Libby Lauer

Co-Founder & COO of Senior Source Consulting Group, a senior living sales and marketing consulting firm, with 25+ years in senior living.

Sep 9, 2026

7:20
Um, can you talk about how growing up separated from them shaped the way you see older adults and the families who care for them today?
7:28
I'll try to get through this without crying.
7:30
[laughs] So yeah.
7:32
So I mean, I was born in Czechoslovakia when it was still Czechoslovakia, and came to the States when I was two.
7:39
Um, so with the communist regime, you know, we would have to apply for visas to go and visit, and it was denied, denied, denied for many, many years.
7:47
So I really only saw my grandparents a few times in my life when, um, they were allowed to come to America or we were allowed to go there.
7:56
So, um, you know, I, I do think it has influenced how I just like being around older people.

44 MINS LATER

51:36
Um, Libby, can you walk us through what a real referral network looks like in 2026? Like, who belongs on the list and, um, maybe that some communities have stopped courting over the years.

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