In your opinion, what skills do you think? And I know there's an obvious one coming here, but what skills would you say, you know, these individuals or even marketing managers in general really need to be doing or focusing on to stay relevant?

Wow.

I think you could give a different answer to that question every year at the moment.

I think I heard somebody use a phrase that really struck me as interesting and so true.

They were talking about a variety of professions, but certainly marketing professions.

And they referred to them – the conversation was actually about the impact that AI is having on the entry level of the workforce and what's going to happen if that experience disappears.

That's where the conversation was.

How do you even begin to work out what's right for your organization? I mean,