Do you have a se- a, like a special sequence for whatever emotion should come next and next and next in the sequence? Does it make sense?

Oh yeah, I know what you're asking.

Uh, that's a great question.

I wouldn't say it's like, uh, I'm trying to map, uh, emails by emotion, but I definitely have used, uh, like a rollercoaster metaphor.

So it's like if we want people to get really excited with us, and then we wanna calm them down a little bit, and then it's like, okay, we want them to convert.

And, uh, you know, humor and personality and story are all good ways to do that.

The question that I ask founders so much, and they're always like very shocked and impressed by, and I'm like, "I can't believe you haven't thought about this," is how do you want this to make your users feel, and what other brands or experiences make you feel that way? And they're like, "Whoa, man.

So how to, and do we have to really, how to map it, and if you could give an example like, okay, this is, this, this is supposed to be here and it works, that would be great.

Some people are going to contact you after this

episode.

Dear Leanna, I listened to the podcast.

The only thing I took away was that you have a free frog suit.

Can I have it? When can I pick it up? I'm not giving you my address, creep.

What are founders talking about? Yeah, I'm seeing that sort of like that war that you talked about with like, I fired my team.

Honestly, a lot of the founders that I work with are doing it all.

whatever success to what you're doing with your brand? And what do you tell founders to do?