So, you know, where has that product gone, and where has that now led you to?

Yeah, I mean, building instant audiences was the thing that really got us going.

I think it, um, it enabled us to build so much trust in the market.

Um, and what we did was we...

And, and what we still do is enable brands to remember a shopper every time they land on your website.

Um, and you know, you could argue that this is probably the most important thing for a marketer.

If you don't know who a shopper is, as a marketer, you have no ability to send them an email or an SMS, no ability to retarget them on Meta, um, and you're basically just wasting shoppers that land on your website.

Yeah.