Is there a right and wrong way to go about making claims and are there any that you can't make?

um so so basically two questions there on the side of compliant wise nothing that we do will put your account at risk there's nothing that we will do we've worked with some of the largest blue chip businesses in the world have worked with us to claim back from amazon um so there's no issues there and we're a partner of amazon as well so they're aware of what we do and aware of us um and on on the side of can brands go and do this themselves absolutely this is something not No, we're not new to it.

We're not the only people that do it, and people can go and do it themselves.

But what we do is the amount of depth we can go into and how far back we can go is it takes a long time for people to manually do that.

So with the technology that we use, we can do that, as I say, within a week to do the audit.

And I have spoken recently to brands that have tried to make claims from Amazon.

They found certain maybe shortages, like you mentioned, There may be shortages.

Do you have an example of a brand that you say can't expand onto new channels and how that looked in practice?