I want it to be a business in and of itself." Like, what do you suggest they do next?

The first thing I think is to pick the model that you wanna go after.

So there's really three that I see primary models: subscriptions, sponsorships, and ads.

I make a distinction between sponsorships and ads because particularly if you're a blogger, you can just hook up with an ad network and run, like, display ads, for example, off of traffic.

So if you're a blogger, you're in SEO, you can, like, never, ever, ever talk to a brand and still make money off of ads.

That's really different from, like, what I do, which is I work with brands personally.

I know my brand rep, and I'm putting my reputation on the line for a specific brand, not just, like, a group of brands.

Okay, so Lex, if people don't wanna be on Substack, where do they go? What do they use? How have you set up Revenue Rule Breaker? What are the alternatives to this, you know, very sticky, popular platform?