H- how, how do you feel like the kind of fragmentation of, of all these sports, where now to watch the NBA, you need, Jacob, correct me, seven or eight different services at this point? Uh, how much has that changed at all or, or, or not at all, um, your, your feeling of how fans are engaging with the NBA?

I mean, I, I've, my, my general sense is that fans love to complain, but then at the end of the day, it, it ends up people sort of get used to it really fast.

Uh, I think the NFL's a great example, where that was the first league to dive into streaming, and people were like, "Oh, Thursday Night Football on Amazon, this is so weird." And now we're just sort of talking about ratings numbers and, and, and no one's even batting an eye that there's now Netflix games and, and things like that, and that's just three years later.

So my, my sense of the NBA is the same, that, you know, people just assume it's just the new normal that, that NBA playoff games are on Amazon.

And people will complain, but, but also people will watch.

Mm-hmm

...

I think one thing about, what Jacob was talking about about the game planning, the scouting and analytics departments for these teams have grown in number so much over the past 10 years, and I just think that the, the level of adjustments that are occurring in the playoffs on a game-to-game level with the time off in between games is just so much more than what we're used to see.