Um, so, and, and medical alert, can you explain how medical alert works together with Naviva then? Because you may be a medical alert subscriber, and you may get the Naviva product as well.

Yeah.

So it, it really is that connection of data and information.

Information is power, uh, and in the hands of, uh, people...

And it might not be a first responder.

It might be somebody else at the end of that call.

We've talked about it in a 911 situation, but a lot of things don't merit 911.

Can you explain how we differ in the price point, um, with Naviva?