How did you identify this need?

Well, I mean, it's a need that I've seen, you know, kind of both in the CIO seat at Hershey and then the CIO seat at Advocate.

You know, so I think about the fractional piece of my offering at L Squared.

And, you know, at several different points when I was in Hershey, you know, we hired interim folks to cover various roles.

And largely that was kind of finding people who were recently retired from similar roles who had the time that they could work for us.

But there wasn't really anything systematic about it.

So it seemed like there was a need in the marketplace for a fractional offering where there was a firm where people knew that they could go to if they needed that service.

Why don't we just jump in and tell me, what is L-squared offering? Let's go to the scope of services.