
Leslie Genoway
Leslie Genoway is a Business Development Manager at Design Works Engineering in Regina, Saskatchewan, and a University of Regina alumna (BKin '14).
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Sep 22, 2026
The Entrepreneurial Mindset: Turning Passion into Purpose
12:31
12:45
12:56
13:29
22:15

Andrew StouteHOST
What have you learned about navigating doubt, setbacks, and moments when the vision feels unclear?

Leslie GenowayGUEST
Was very steadfast in ensuring that I had a healthy business plan identified, and he also gave me the suggestion that every year you revisit that, because it can evolve.

Leslie GenowayGUEST
However, your guiding sense or your Northern Star really came from this business plan that you put on paper, that you put so much work into, that was identified what your clear, your goals, your structure, your processes, how does that, how does that work out? So I think that when I was feeling in moments, uh, of uncertainty, I would reflect back on where did we start and what are, what has changed, or what are we, what are we seeing that's working and what's not, and then how do I identify...

Leslie GenowayGUEST
I'm, I'm, I don't work well in limbo, so I, if there's a problem, you identify the problem, you figure out a solution, and you implement it.
9 MINS LATER

Andrew StouteHOST
Before we wrap up here, Leslie, what advice would you give to someone listening today who has a passion, a dream, or an idea that hasn't taken the first step towards turning it into a purpose?