Yeah.

And from where I sit, and it's so moving for me, Andre, to hear this from you.

Because from where I sit, it's so different.

Because I always saw you from the first time I experienced what you were doing at Pyramid, which to my mind was like, oh, stuffy hotel.

And like, wow, this guy is bringing something super interesting.

and creative and everything tastes great.

And just like a level that we weren't seeing much of in Dallas, like you really raised the level.

We need the butts in seats, right? Do the magazines and the newspapers and the features and this, that, and the other still move the needle as much as they used to?