Now let's get started with the first one, unintended consequences of food elimination.

Yes.

So, you know, a, a lot of times, for whatever reason it is, sometimes it's because we follow a particular influencer or our favorite athlete or whatever the case is, and they're not eating a food.

And so we decide we won't do that either.

We'll cut out a food.

Okay.

Now, because the audience that we're talking about are people that are physically active, so you can't just cut something out without finding a replacement for is, "Oh, well, I'm not gonna consume enough fluid." Well, that's a recipe for disaster each and every time because it's gonna impact your strength and your speed and stamina, recovery, injury prevention, all of it.

[chuckles]