You're like, okay, well, we're going to do co-working and food and beverage, like a full cafe, not just like a granola, you know, a trail mix bar.

And like banquet catering.

So from, you know, chicken breast at lunch and Karen did some hundred person seated like dinners.

I mean, it was...

We were also in your street from the convention center in downtown Indy.

So like when Gary Vee came to town and had Beacon, like we hosted the press breakfast.

It just became this really great, cohesive ecosystem of we've got this space and we've got the community and we've got the newsletter.

So, yeah, I'd just love to hear like where did this come from and then what did it look like?