Podcast appearances · Radar

Leonie Campbell-King

Founder of Beemco, a Black-owned UK beauty brand making the EDGEDROP compact edge brush for textured hair; also a senior commercial lawyer.

1

APPEARANCES

1

PODCASTS

Sep 28, 2026

The edge brush, reinvented!

Sep 28 · 14m

3:42

How did you end up on this shape? So

Leonie Campbell-KingGUEST

3:44

it's like a combo of the aesthetic, but also it's functional.

Leonie Campbell-KingGUEST

3:47

The teardrop shape, so it's got this point here, which was important to me because I like to do little swirly bits.

Leonie Campbell-KingGUEST

3:53

And so you can use the point to swirl.

Leonie Campbell-KingGUEST

3:56

You can also use it to part.

Leonie Campbell-KingGUEST

3:58

So that was important.

Leonie Campbell-KingGUEST

4:00

And then I found when I was testing my thousands of edges brushes, I did a lot of market research.

9:04

spend like actually quite a lot